{"id":23757,"date":"2025-11-12T10:39:07","date_gmt":"2025-11-12T09:39:07","guid":{"rendered":"https:\/\/wowbeauty.co\/?p=23757"},"modified":"2025-11-18T12:57:51","modified_gmt":"2025-11-18T11:57:51","slug":"meet-flora-and-curls-strengthen-me-range","status":"publish","type":"post","link":"https:\/\/wowbeauty.co\/heres-hair\/meet-flora-and-curls-strengthen-me-range\/","title":{"rendered":"Meet Flora and Curl\u2019s \u2018Strengthen Me\u2019 Range"},"content":{"rendered":"

We\u2019re always excited when Flora and Curl launch something new and their new \u2018Strengthen Me\u2019 range couldn\u2019t have come at a better time! This lovely new range from the aromatherapy-based haircare line is all about building resistance and fortifying your curls, building up their strength from within.<\/p>\n

Let\u2019s talk about it.<\/p>\n

<\/span>About Flora and Curl<\/strong><\/span><\/h3>\n

Flora and Curl was founded by Rose Ovensehi<\/a>, when she made the bold decision to embrace her natural texture. She mixed up raw oils and botanicals ingredients in her mum\u2019s kitchen, falling in love with aromatherapeutic and colourful botanical ingredients to hydrate her natural hair. This inspired her to create her own range\u2026and Flora and Curl was born!<\/p>\n

<\/span>About the \u2018Strengthen Me\u2019 Range<\/strong><\/span><\/h3>\n<\/div>
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<\/span>Baobab Marula Restorative Shampoo<\/strong><\/span><\/h4>\n

This is most certainly a strengthening shampoo, rich in protein. On application, it feels slightly textured \u2013 not slippery like more moisturising shampoos. It has a subtle \u2018grip\u2019 as the proteins and plant oils bind to the hair to fortify and protect it.<\/p>\n<\/div>

Buy the shampoo<\/span><\/a><\/div><\/div><\/div><\/div>
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<\/span>Baobab Marula Restorative Conditioner<\/strong><\/span><\/h4>\n

This is a lightweight conditioner that focuses more on ingredients that rebuild and strengthen from within. It works to detangle and condition, but doesn\u2019t use any heavy butters or oils that often give conditioners that buttery feeling. Its purposeful, strengthening the strands without heaviness.<\/p>\n

After using both the shampoo and conditioner together consistently, I felt like my curls were holding their structure more, the curls more defined too.<\/p>\n<\/div>

Buy the conditioner<\/span><\/a><\/div><\/div><\/div><\/div>
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<\/span>Baobab Marula Restorative Bonding Mask <\/strong><\/span><\/h4>\n

This is an intensive treatment to fortify the hair from within. Their key bond building ingredient is FibreHance\u2122, a clinically proven active that penetrates the hair fibre.<\/p>\n

It has a rich array of proteins and bond builders, meaning its focused-on strengthening, not moisturising.\u00a0 It has a silky, buttery texture that feels so smoothing.<\/p>\n<\/div>

Buy the bonding mask<\/span><\/a><\/div><\/div><\/div><\/div>
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<\/span>Baobab Marula Restorative Mist<\/strong><\/span><\/h4>\n

Perfect for in-between wash days, this strengthening mist is a real multi tasker! No only can you use it on mid-week hair to breathe some fresh life into it, but you can also use it as a leave in mist, to promote healthier looking curls.<\/p>\n

The sprayer itself is fab \u2013 it has a locking mechanism so it won\u2019t end up accidently leaking when you\u2019re on the go.<\/p>\n<\/div>

Buy the restorative mist<\/span><\/a><\/div><\/div><\/div><\/div>
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<\/span>Baobab Marula Restorative Serum<\/strong><\/span><\/h4>\n

This lovely serum has an oil texture, it’s light and gives the hair an instant boost of shine and hydration. The restorative has a cushiony texture, but isn\u2019t greasy and absorbs into the hair beautifully with a light, floral scent. Enriched with broccoli seed, avocado, and castor oils, it helps to make your hair stronger and more resilient with every use… love!<\/p>\n<\/div>

Buy the serum<\/span><\/a><\/div><\/div><\/div><\/div>

<\/span>The Ingredients<\/strong><\/span><\/h3>\n

This range, like all of Flora and Curl, is all about plant power to support your hair. It includes:\"Flora