{"id":21914,"date":"2025-05-07T16:38:23","date_gmt":"2025-05-07T15:38:23","guid":{"rendered":"https:\/\/wowbeauty.co\/?p=21914"},"modified":"2025-08-05T11:16:23","modified_gmt":"2025-08-05T10:16:23","slug":"founders-talk-with-eko-botanicals","status":"publish","type":"post","link":"https:\/\/wowbeauty.co\/beauty-stories\/founders-talk\/founders-talk-with-eko-botanicals\/","title":{"rendered":"Founders Talk with Eko Botanicals"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p data-start=\"115\" data-end=\"580\">Welcome to our latest <em data-start=\"207\" data-end=\"222\">Founders Talk <\/em>interview<em data-start=\"207\" data-end=\"222\">&#8230; <\/em>our series celebrating and sharing the inspiring journeys of beauty and wellness founders. This time, we\u2019re spotlighting Apinke, the force behind <a href=\"https:\/\/wowbeauty.co\/its-all-about-skin\/dynamic-duo-cleansing-oil-and-clay-mask\/\">Eko Botanicals<\/a>. With roots in Lagos and a background in finance, Apinke brings a unique perspective to holistic skincare, blending science, sustainability, and soulful rituals for midlife and melanin-rich women.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-21914 gallery-columns-2 gallery-size-full'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"Apinke Efiong Ek\u00f3 Botanicals.\" data-caption=\"\" href='https:\/\/wowbeauty.co\/beauty-stories\/founders-talk\/founders-talk-with-eko-botanicals\/attachment\/img_0138\/'><img decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_0138.webp\" class=\"attachment-full size-full\" alt=\"Apinke Efiong Ek\u00f3 Botanicals.\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_0138-150x200.webp 150w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_0138-200x267.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_0138-225x300.webp 225w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_0138-400x533.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_0138.webp 480w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"IMG_7847\" data-caption=\"\" href='https:\/\/wowbeauty.co\/beauty-stories\/founders-talk\/founders-talk-with-eko-botanicals\/attachment\/img_7847\/'><img decoding=\"async\" width=\"480\" height=\"640\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_7847.webp\" class=\"attachment-full size-full\" alt=\"\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_7847-150x200.webp 150w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_7847-200x267.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_7847-225x300.webp 225w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_7847-400x533.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/IMG_7847.webp 480w\" sizes=\"(max-width: 480px) 100vw, 480px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"How_did_your_childhood_experiences_in_Lagos_influence_your_passion_for_botanicals\"><\/span><strong>How did your childhood experiences in Lagos influence your passion for botanicals?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I grew up in the midst of lush tropical foliage in the late 70s and 80s in Lagos. My earliest memories involved a lot of time spent outdoors amongst plants and I believe my love for botanicals was birth then.<\/p>\n<h3><strong><img decoding=\"async\" class=\"alignright wp-image-21919 size-medium lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-253x300.webp\" alt=\"Apinke Efiong Ek\u00f3 Botanicals.\" width=\"253\" height=\"300\" \/><noscript><img decoding=\"async\" class=\"alignright wp-image-21919 size-medium lazyload\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-253x300.webp\" alt=\"Apinke Efiong Ek\u00f3 Botanicals.\" width=\"253\" height=\"300\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-169x200.webp 169w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-200x237.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-253x300.webp 253w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-400x474.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-600x711.webp 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-768x910.webp 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-800x948.webp 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10-1013x1200.webp 1013w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/10.webp 1080w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/noscript>What inspired you to transition from a career in financial markets to founding a skincare brand rooted in natural ingredients?<\/strong><\/h3>\n<p>At the time I launched Eko Botanicals just after the pandemic I was looking to marry my love for botanicals with the gap I saw in the market for high performance clinical backed solutions for women in midlife. 40+ women and darker skinned women face a different set of skincare and wellbeing issues and there is a lot in common in these two target markets.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_elements_of_your_former_career_journey_have_been_of_the_greatest_value_in_your_transition_to_beauty_entrepreneur\"><\/span><strong>What elements of your former career journey have been of the greatest value in your transition to beauty entrepreneur?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Finance gives you a knack for numbers and an understanding of fund raising, accounting etc There are many skills or hats you need to wear as an entrepreneur and because the beauty industry is very competitive you need a significant amount of capital (funding) to be successful and luck.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"What_would_you_say_have_been_the_biggest_challenges_that_youve_encountered_in_the_beauty_sector_How_did_you_overcome_them\"><\/span><strong>What would you say have been the biggest challenges that you\u2019ve encountered in the beauty sector? How did you overcome them?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>Key challenges are finding the right business partners that are aligned to your goals and ethos. Earlier in business you may have\u00a0 challenges like formulation, manufacturing and even branding. But as the business is more established, other things like distribution networks, marketing and funding begin to become more of a challenge. Of course, funding is critical and the backbone of every other thing. There are low barriers to entry in the beauty industry, and a lot of white label products that are produced off the shelf.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Sustainability_is_a_core_value_of_Eko_Botanicals_How_do_you_ensure_that_your_ingredients_are_sustainably_sourced\"><\/span><strong>Sustainability is a core value of Ek\u00f3 Botanicals. How do you ensure that your ingredients are sustainably sourced?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We work with growers that are certified Organic and employ sustainable practises through out their value chain. We look at employee ethics, the soil health, the way the products are extracted, stored and shipped. This all impact the efficacy of the product and the environment. We also are registered with Provenance in the UK who certify sustainability claims we make.<\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-2 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 50%;\n\t\t\t}\n\t\t\t#gallery-2 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-2 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-2' class='gallery galleryid-21914 gallery-columns-2 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"Apinke Efiong Ek\u00f3 Botanicals.\" data-caption=\"\" href='https:\/\/wowbeauty.co\/beauty-stories\/founders-talk\/founders-talk-with-eko-botanicals\/attachment\/12-30\/'><img decoding=\"async\" width=\"1013\" height=\"1200\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-1013x1200.webp\" class=\"attachment-large size-large\" alt=\"Apinke Efiong Ek\u00f3 Botanicals.\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-169x200.webp 169w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-200x237.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-253x300.webp 253w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-400x474.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-600x711.webp 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-768x910.webp 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-800x948.webp 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12-1013x1200.webp 1013w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/12.webp 1080w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon portrait'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"Apinke Efiong Ek\u00f3 Botanicals.\" data-caption=\"\" href='https:\/\/wowbeauty.co\/beauty-stories\/founders-talk\/founders-talk-with-eko-botanicals\/attachment\/13-21\/'><img decoding=\"async\" width=\"1013\" height=\"1200\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-1013x1200.webp\" class=\"attachment-large size-large\" alt=\"Apinke Efiong Ek\u00f3 Botanicals.\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-169x200.webp 169w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-200x237.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-253x300.webp 253w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-400x474.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-600x711.webp 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-768x910.webp 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-800x948.webp 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13-1013x1200.webp 1013w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/05\/13.webp 1080w\" sizes=\"(max-width: 1013px) 100vw, 1013px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h3><span class=\"ez-toc-section\" id=\"How_do_you_see_the_relationship_between_skincare_rituals_and_overall_wellness\"><\/span><strong>How do you see the relationship between skincare rituals and overall wellness?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>We focus on turning routines into rituals which help our clients slow down and are more intentional. Our approach is to cut down a 5-7 step routine to just 3 steps. Our products are all powered by aromatic oils that influence your mood and wellbeing in addition to your skin health. Skincare for us is holistic, it covers the body, mind and soul and that\u2019s where through wellbeing really starts.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Could_you_share_a_book_audiobook_or_podcast_that_has_recently_caught_your_attention_and_what_insights_or_inspiration_youve_gained_from_it\"><\/span><strong>Could you share a book, audiobook, or podcast that has recently caught your attention, and what insights or inspiration you\u2019ve gained from it?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<p>I just read \u201cThe First Woman\u201d by Jennifer Makumbi for international women\u2019s month as part of a bookclub. It\u2019s a real page turner, slow start but don\u2019t be put off. The writer is brilliant with words and uses a lot of rich metaphorical language. It tells the story of African feminism in a way I have never seen it before. I learnt a lot about Ugandan women, their culture and just one girls determination.<\/p>\n<p>Thank you, Apinke<\/p>\n<p><a href=\"https:\/\/ekoskincare.co.uk\/?gad_source=1&amp;gad_campaignid=17797411368&amp;gbraid=0AAAAAofPDrRsVcIPV_W8Lyoli51Ege8nS&amp;gclid=CjwKCAjwiezABhBZEiwAEbTPGK-KncEaM-LgO_ny9Bz_zGGVQJCDPgdxeRmfW7kuqazYmS6Z2UxAaBoCFI8QAvD_BwE\">Find out more about Eko Botanicals<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":21923,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,963],"tags":[],"class_list":["post-21914","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-stories","category-founders-talk"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Eko Botanicals Founder: Apinke&#039;s Journey<\/title>\n<meta name=\"description\" content=\"Meet Eko Botanicals founder Apinke, who fuses her love for botanicals with holistic skincare for women in midlife.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/wowbeauty.co\/beauty-stories\/founders-talk\/founders-talk-with-eko-botanicals\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Founders Talk with Eko Botanicals\" \/>\n<meta property=\"og:description\" content=\"Meet Eko Botanicals founder Apinke, who fuses her love for botanicals with holistic skincare for women in midlife.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/wowbeauty.co\/beauty-stories\/founders-talk\/founders-talk-with-eko-botanicals\/\" \/>\n<meta property=\"og:site_name\" content=\"WOW Beauty - 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