{"id":21406,"date":"2025-03-03T12:38:49","date_gmt":"2025-03-03T11:38:49","guid":{"rendered":"https:\/\/wowbeauty.co\/?p=21406"},"modified":"2025-03-03T12:40:41","modified_gmt":"2025-03-03T11:40:41","slug":"brand-focus-tootilab","status":"publish","type":"post","link":"https:\/\/wowbeauty.co\/heres-hair\/brand-focus-tootilab\/","title":{"rendered":"Brand Focus: Tootilab"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p>There\u2019s something to be said for a brand that truly understands its audience.<\/p>\n<p>Tootilab\u2019s collection is designed to be your complete <a href=\"https:\/\/wowbeauty.co\/heres-hair\/perfect-your-night-time-curly-hair-routine\/\">curly haircare<\/a> routine\u2014no need for extra products unless you want to mix and match. Of course, if you love a bit of mousse or hairspray (I know I do), you can absolutely incorporate them into your routine.<\/p>\n<p>I had the pleasure of meeting the Tootilab team at their pub quiz event, and they are as warm and passionate as their brand suggests. Their dedication to hair education and the curly hair community shines through in everything they do, from their product formulations to their content.<\/p>\n<p>So let\u2019s talk about their products and why you should be adding them to your hair routine.<\/p>\n<h3><span class=\"ez-toc-section\" id=\"Whats_to_love\"><\/span><strong>What\u2019s to love<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h3>\n<ul>\n<li>The whole packaging is 100% recyclable<\/li>\n<li>All of the packaging has braile on the pack to help those who are visually impaired.<\/li>\n<li>Education and empowerment at the forefront \u2013 their Instagram is packed with insightful videos from co-founder Gaia and the team, sharing tips and routines for curl care.<\/li>\n<li>The products all smell gorgeous: I love that sensory element<\/li>\n<li>Protein-free formulations \u2013 perfect for those who are protein-sensitive.<\/li>\n<li>All of the products are free of sulfates, silicones and parabens<\/li>\n<\/ul>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-2\"><h3><strong>About the Founders<img decoding=\"async\" class=\" wp-image-21408 alignright lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-276x300.webp\" alt=\"tootilab founders\" width=\"377\" height=\"410\" \/><noscript><img decoding=\"async\" class=\" wp-image-21408 alignright lazyload\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-276x300.webp\" alt=\"tootilab founders\" width=\"377\" height=\"410\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-184x200.webp 184w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-200x217.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-276x300.webp 276w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-400x435.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-600x652.webp 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-768x835.webp 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-800x869.webp 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-1104x1200.webp 1104w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614-1200x1304.webp 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/About_banner-e1740994426614.webp 1327w\" sizes=\"(max-width: 377px) 100vw, 377px\" \/><\/noscript><\/strong><\/h3>\n<p>Tootilab was created by Gaia and Julio. Gaia is the SEO and has worked in the curly hair industry for over 7 years, but wanted to branch out and use her knowledge to create something that was entirely her own. She\u2019s the brains behind the formulas and appears in many social media videos sharing her wisdom. The CTO is Julio, who is the tech guru and the brains behind their curl-ed learning platform.<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"225\" height=\"300\" title=\"tootilab gentle shampoo\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-gentle-shampoo-225x300.webp\" alt class=\"img-responsive wp-image-21409\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-gentle-shampoo-200x267.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-gentle-shampoo-400x533.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-gentle-shampoo-600x800.webp 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-gentle-shampoo-800x1067.webp 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-gentle-shampoo-1200x1600.webp 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-gentle-shampoo.webp 1350w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-3\"><h4><span class=\"ez-toc-section\" id=\"Gentle_Shampoo\"><\/span><strong>Gentle Shampoo<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This shampoo gives a soft, gentle lather to wash the hair without stripping it. It has a nice thick texture to it and left my hair feeling clean and soft.<\/p>\n<ul>\n<li>This shampoo uses sustainably-sourced palm or coconut as natural foaming cleansing agents to effectively wash the scalp without stripping.<\/li>\n<li>It\u2019s also fortified with prebiotics to help balance the scalp.<\/li>\n<li><strong>Tip: <\/strong>if your shampoo isn\u2019t foaming the first time, shampoo again as you probably had a lot of build up.<\/li>\n<\/ul>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.tootilab.com\/products\/gentle-shampoo\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Buy the shampoo<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"225\" height=\"300\" alt=\"tootilab conditioner\" title=\"tootilab conditioner\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-conditioner-225x300.webp\" class=\"img-responsive wp-image-21410\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-conditioner-200x267.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-conditioner-400x533.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-conditioner-600x800.webp 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-conditioner-800x1067.webp 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-conditioner-1200x1600.webp 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/tootilab-conditioner.webp 1350w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-4\"><h4><span class=\"ez-toc-section\" id=\"Detangling_Conditioner\"><\/span><strong>Detangling Conditioner<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>This conditioner is a dream for detangling, providing excellent slip to help knots melt away effortlessly. It\u2019s creamy and thick and a pleasure to use.<\/p>\n<ul>\n<li>Perfect for finger detangling or combing through with a brush<\/li>\n<li>Developed with a blend of blackcurrant and coconut to replenish the hair\u2019s lipid content.<\/li>\n<\/ul>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.tootilab.com\/products\/detangling-conditioner\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Buy the conditioner<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none\"><img decoding=\"async\" width=\"225\" height=\"300\" title=\"tootilab leave in\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/leave-in-225x300.webp\" alt class=\"img-responsive wp-image-21411\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/leave-in-200x267.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/leave-in-400x533.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/leave-in-600x800.webp 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/leave-in-800x1067.webp 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/leave-in-1200x1600.webp 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/leave-in.webp 1350w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-5\"><h4><span class=\"ez-toc-section\" id=\"Soft_Leave-in_Cream\"><\/span><strong>Soft Leave-in Cream<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Moisturising and softening, this soft-leave in condition smooths the hair without feeling greasy or heavy.<\/p>\n<ul>\n<li>Enriched with a gorgeous blend of flaxseed oil, jojoba oil, babassu oil, murumuru butter and shea butter to nourish without weighing the hair down.<\/li>\n<li>A little goes a long way: just a small amount gently scrunched into wet hair helps restore moisture to your strands.<\/li>\n<\/ul>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.tootilab.com\/products\/soft-leave-in-cream\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Buy the leave-in cream<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:33.333333333333%;--awb-margin-top-large:0px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none\"><img decoding=\"async\" width=\"225\" height=\"300\" title=\"tootilab hair gel\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/gel-225x300.webp\" alt class=\"img-responsive wp-image-21412\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/gel-200x267.webp 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/gel-400x533.webp 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/gel-600x800.webp 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/gel-800x1067.webp 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/gel-1200x1600.webp 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2025\/03\/gel.webp 1350w\" sizes=\"(max-width: 640px) 100vw, 400px\" \/><\/span><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-9 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-6\"><h4><span class=\"ez-toc-section\" id=\"All_Weather_Styling_Gel\"><\/span><strong>All Weather Styling Gel<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>A fantastic medium-hold gel that enhances curl definition while keeping frizz at bay.<\/p>\n<ul>\n<li>It gives a nice cast which is easy to scrunch out.<\/li>\n<\/ul>\n<ul>\n<li>Includes built-in heat protection.<\/li>\n<li>The huge 300ml bottle means it will last ages!<\/li>\n<li>Hyaluronic acid, mushroom-derived \u03b1-glucan &amp; fructose &#8211; protects from humidity and\u00a0heat damage<\/li>\n<\/ul>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"https:\/\/www.tootilab.com\/products\/all-weather-styling-gel\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Buy the styling gel<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-7 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-10 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-7\"><p>These products all work together like a dream, but you can also mix and match this with other products in your routine to make your dream washday!<\/p>\n<p>This is still a very new brand \u2013 only launched in 2025, but they\u2019re making waves (pun intended) in the curly hair space. \u00a0I\u2019m crossing my fingers that they bring out an oil next!<\/p>\n<p>Jessica Reid<\/p>\n<p>(*PR gift\/sample)<\/p>\n<p>May contain affiliate links<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":4,"featured_media":21413,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[43],"tags":[],"class_list":["post-21406","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-heres-hair"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brand Focus: Tootilab<\/title>\n<meta name=\"description\" content=\"Explore TootiLab, a haircare brand focused on innovative formulas for healthy, vibrant hair. 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