{"id":13876,"date":"2022-02-11T10:09:01","date_gmt":"2022-02-11T09:09:01","guid":{"rendered":"https:\/\/wowbeauty.co\/?p=13876"},"modified":"2025-08-14T16:34:11","modified_gmt":"2025-08-14T15:34:11","slug":"founders-talk-with-art-de-parfum","status":"publish","type":"post","link":"https:\/\/wowbeauty.co\/health-and-wellbeing\/founders-talk-with-art-de-parfum\/","title":{"rendered":"Founders Talk with Art De Parfum"},"content":{"rendered":"

Beauties, we\u2019re passionate about celebrating brands from across the world. Recently, we reached out to Ruta Degutyte, founder of the perfume<\/a> brand Art De Parfum to talk about her clean perfume brand… keep reading to find out more!<\/p>\n<\/div>

<\/span>What inspired you to create Art de Parfum?<\/strong><\/span><\/h4>\n

I started to pay attention to scents around me quite early in my life. Probably because I had an oversensitive nose. \u00a0\u00a0I always knew that I would work in the industry eventually and was inspired by a trip to the South of France, when I began to understand and learn more about perfumery.\u00a0 The birth in 2015 of Art de Parfum was a natural next step to create what I feel passionate about on my own, applying all my knowledge I gained whilst working for blue chip corporates, as well as an independent brand marketing consultant throughout my adult life.\u00a0 So, to me, Art de Parfum was like embarking on a new adventure, much more meaningful and exciting.<\/p>\n

<\/span>Has the pandemic impacted your brand?<\/strong><\/span><\/h4>\n

The pandemic<\/a> had a huge effect on the brand \u2013 all our retailers\u2019 physical stores were closed during most of 2020 and much of early 2021 and of course the production, which is all done in the South of France, stopped.\u00a0\u00a0\u00a0 We sold out of some fragrances and were not able to re-stock until production resumed.\u00a0 We are fortunate in that we already had a robust e-commerce platform, PR and marketing strategy in place.\u00a0 Like so many other businesses we have had to pivot.\u00a0 Running your own business is a roller coaster and it is not for faint hearted. I say it\u2019s like in professional sports, daily training and resilience<\/a> makes you a pro.\u00a0 You live and learn and sustain only if you are capable of adapting to fast changing market environment.<\/p>\n\n\t\t