{"id":13021,"date":"2020-12-09T12:28:05","date_gmt":"2020-12-09T11:28:05","guid":{"rendered":"https:\/\/wowbeauty.co\/?p=13021"},"modified":"2025-08-14T15:53:38","modified_gmt":"2025-08-14T14:53:38","slug":"my-beauty-and-wellbeing-wilma-mcdaniel","status":"publish","type":"post","link":"https:\/\/wowbeauty.co\/beauty-stories\/my-beauty-and-wellbeing-wilma-mcdaniel\/","title":{"rendered":"My Beauty and Wellbeing: Wilma McDaniel"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><em>Welcome to this week\u2019s \u2018My Beauty and Wellbeing\u2019 story. This week we caught up with Wilma McDaniel, director of award-winning skincare technology company, Cutitronics. With over 20 years of experience in the skincare and beauty industry, Wilma is helping to drive innovation in the sector with Cutitronics\u2019 range of patented technologies that are revolutionising the way we take care of our skin at home. <\/em><\/p>\n<h4><span class=\"ez-toc-section\" id=\"_First_of_all_Wilma_how_has_your_relationship_with_wellbeing_developed_since_you_began_your_career_in_beauty_and_skincare\"><\/span><strong>\u00a0<\/strong><strong>First of all, Wilma, how has your relationship with wellbeing developed since you began your career in beauty and skincare?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>\u00a0<\/strong>My fascination with wellbeing began in my early teens. I was thirteen when I witnessed the transformative effect that a three-day health retreat had on my mum, and it set me on a path to the global beauty and personal care industry. Initially studying International Spa Therapy and Management, this led onto a career that has spanned decades, taking me all over the world and working with many esteemed beauty brands.<\/p>\n<p>Throughout my career, the biggest factor that shaped my relationship with wellbeing has been the people that I have met along the way. I have been incredibly lucky to be surrounded by some inspirational mentors who have taught me just how important it is to prioritise health and wellbeing.<\/p>\n<p>There was one particular experience which really influenced my feelings towards wellbeing. Around ten years ago, I was at a training session run by Robin Sharma, following the release of his book, The Greatness Guide. In the session, he shared his philosophy: \u201cGet to the top of your game, but make sure you keep these two things with you &#8211; the people that you love, and your health\u201d. It immediately resonated with me because, even at that early stage in my career, I had seen people burn out and I had seen people lose important relationships because their work took over. It\u2019s great to set high goals in your working life, but it is crucial that you do not sacrifice your health and your relationships in doing so.<strong>\u00a0<\/strong><\/p>\n\n\t\t<style type=\"text\/css\">\n\t\t\t#gallery-1 {\n\t\t\t\tmargin: auto;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-item {\n\t\t\t\tfloat: left;\n\t\t\t\tmargin-top: 10px;\n\t\t\t\ttext-align: center;\n\t\t\t\twidth: 33%;\n\t\t\t}\n\t\t\t#gallery-1 img {\n\t\t\t\tborder: 2px solid #cfcfcf;\n\t\t\t}\n\t\t\t#gallery-1 .gallery-caption {\n\t\t\t\tmargin-left: 0;\n\t\t\t}\n\t\t\t\/* see gallery_shortcode() in wp-includes\/media.php *\/\n\t\t<\/style>\n\t\t<div id='gallery-1' class='gallery galleryid-13021 gallery-columns-3 gallery-size-large'><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"wilma final new2\" data-caption=\"\" href='https:\/\/wowbeauty.co\/beauty-stories\/my-beauty-and-wellbeing-wilma-mcdaniel\/attachment\/wilma-final-new2\/'><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-1200x1200.jpg\" class=\"attachment-large size-large\" alt=\"WILMA my beauty and wellbeing\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-66x66.jpg 66w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-100x100.jpg 100w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-200x200.jpg 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-300x300.jpg 300w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-400x400.jpg 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-500x500.jpg 500w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-600x600.jpg 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-700x700.jpg 700w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-768x768.jpg 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-800x800.jpg 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-1200x1200.jpg 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new2-1536x1536.jpg 1536w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"WILMA FINAL\" data-caption=\"\" href='https:\/\/wowbeauty.co\/beauty-stories\/my-beauty-and-wellbeing-wilma-mcdaniel\/attachment\/wilma-final\/'><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-1200x1200.jpg\" class=\"attachment-large size-large\" alt=\"WILMA my beauty and wellbeing\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-66x66.jpg 66w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-100x100.jpg 100w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-200x200.jpg 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-300x300.jpg 300w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-400x400.jpg 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-500x500.jpg 500w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-600x600.jpg 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-700x700.jpg 700w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-768x768.jpg 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-800x800.jpg 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-1200x1200.jpg 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/WILMA-FINAL-1536x1536.jpg 1536w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/dt><\/dl><dl class='gallery-item'>\n\t\t\t<dt class='gallery-icon landscape'>\n\t\t\t\t<a data-rel=\"iLightbox[postimages]\" data-title=\"wilma final new\" data-caption=\"\" href='https:\/\/wowbeauty.co\/beauty-stories\/my-beauty-and-wellbeing-wilma-mcdaniel\/attachment\/wilma-final-new\/'><img decoding=\"async\" width=\"1200\" height=\"1200\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-1200x1200.jpg\" class=\"attachment-large size-large\" alt=\"WILMA my beauty and wellbeing\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-66x66.jpg 66w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-100x100.jpg 100w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-200x200.jpg 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-300x300.jpg 300w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-400x400.jpg 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-500x500.jpg 500w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-600x600.jpg 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-700x700.jpg 700w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-768x768.jpg 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-800x800.jpg 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-1200x1200.jpg 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-final-new-1536x1536.jpg 1536w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/><\/a>\n\t\t\t<\/dt><\/dl><br style=\"clear: both\" \/>\n\t\t<\/div>\n\n<h4><span class=\"ez-toc-section\" id=\"Youve_moved_from_Beauty_to_Tech_%E2%80%93_what_inspired_this_change_and_what_advice_would_you_give_anyone_considering_doing_something_similar\"><\/span><strong>You\u2019ve moved from Beauty to Tech \u2013 what inspired this change and what advice would you give anyone considering doing something similar?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p><strong>\u00a0<\/strong>My life took a slightly unexpected but utterly serendipitous turn when I met the co-founders of Cutitronics. I had been working in the health and beauty industry for more than 20 years, mainly in sales, education, and marketing roles and taking responsibility for leading teams, growing sales, and building client experiences and relationships. Technology was becoming a bigger and bigger trend in the industry but not one that I was at the forefront of. Fast-track five years and I\u2019m helping develop a suite of skincare technologies and leading a truly exceptional team. In the realm of skincare, technology offers a level of personalisation that would not be achievable otherwise, allowing us to gain in-depth insight into our changing skincare needs and achieve better wellness regimes at home.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_are_your_fav_skincare_ingredients_and_why\"><\/span><strong>What are your fav skincare ingredients and why? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I\u2019ve always had a passion for the clean side of the beauty business. Great ingredients such as hyaluronic acid &#8211; which is like a quenching drink of water for our skin &#8211; paired with beautiful sensory formulations makes for a truly holistic skincare experience. Aromatherapy has always been a huge interest for me as it really extends beyond the physical benefits of skincare ingredients and helps to support our psychological health and wellbeing. I especially love essential oils like geranium, frankincense, lavender and camomile.<img decoding=\"async\" class=\"alignright wp-image-13027 size-fusion-400 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-400x400.jpg\" alt=\"WILMA\" width=\"400\" height=\"400\" \/><noscript><img decoding=\"async\" class=\"alignright wp-image-13027 size-fusion-400 lazyload\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-400x400.jpg\" alt=\"WILMA\" width=\"400\" height=\"400\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-66x66.jpg 66w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-100x100.jpg 100w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-200x200.jpg 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-300x300.jpg 300w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-400x400.jpg 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-500x500.jpg 500w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-600x600.jpg 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-700x700.jpg 700w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-768x768.jpg 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-800x800.jpg 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-1200x1200.jpg 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/12\/wilma-faded-1536x1536.jpg 1536w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/noscript><\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_are_your_must-have_skincare_products_What_is_the_last_product_that_you_purchased_that_youre_loving\"><\/span><strong>What are your must-have skincare products? What is the last product that you purchased that you\u2019re loving? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Right now, I love the <a href=\"https:\/\/uk.ishga.com\/products\/exfoliating-face-mask?variant=28269655818317&amp;currency=GBP&amp;utm_medium=product_sync&amp;utm_source=google&amp;utm_content=sag_organic&amp;utm_campaign=sag_organic&amp;gclid=CjwKCAiA-_L9BRBQEiwA-bm5ftKYA73xzP_qdbop4Zs5LgH6E7-ml8rCjz6-TE4xIWIvBlfhNa5Q3RoCmkwQAvD_BwE\">Ishga exfoliating facemask<\/a>. It\u2019s just excellent. It looks and feels like a scrub, but you leave it on your skin for around 15 minutes like a mask. Then you use a cleansing lotion to massage it into the skin and once it\u2019s all off you are positively glowing. It\u2019s full of natural ingredients, and everything that you use after it works better because the deep cleanse removes all of the dead skin.<\/p>\n<p>A lot of my favourites come from brands I have previously worked with. I still adore the <a href=\"https:\/\/www.esteelauder.co.uk\/product\/27072\/77491\/product-catalog\/skincare\/coming-soon\/new-advanced-night-repair\/synchronized-multi-recovery-complex\">Estee Lauder Advanced Night Repair<\/a> \u2013 it\u2019s a fabulous serum and has been part of my routine for a long time. For many years I have also been a fan of <a href=\"https:\/\/www.darphin.co.uk\/\">Darphin<\/a> products, which goes back to my spa heritage and deep-rooted interest in clean beauty and self-care. There was one product I bought recently that goes way back &#8211; <a href=\"https:\/\/www.clarins.co.uk\/beauty-flash-balm\/C010405004.html\">Clarins Beauty Flash Balm<\/a>. It has been a saviour during lockdown now that I\u2019m spending more time on Zoom calls \u2013 if you haven\u2019t used it before, it\u2019s like a burst of energy under your make-up. It\u2019s perfect for special occasions too!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"As_you_know_Wow_Beauty_is_committed_to_encouraging_self-care_what_are_some_of_your_non-negotiable_self-care_rituals\"><\/span><strong>As you know, Wow Beauty is committed to encouraging self-care, what are some of your non-negotiable self-care rituals? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Definitely my self-care Saturday. This has been a staple ritual in my life for a long time. I love taking a couple of hours to myself on a Saturday morning to relax, detox, and give my skin some extra TLC. This is when I would usually use my Ishga facemask \u2013 followed by a long soak in the bath.<\/p>\n<p>In terms of my daily routine, I always make sure to cleanse every morning and night. Sometimes I\u2019ll opt for a gel wash, other times I\u2019ll go for a deep balm to melt away make-up \u2013 I very much prescribe what I feel my skin needs at that time. Saying that, I will always use a serum and an eye product \u2013 they are non-negotiable for me.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_difference_has_lockdown_life_made_to_how_you_practise_self-care_What_items_have_become_your_lockdown_must-haves\"><\/span><strong>What difference has lockdown life made to how you practise self-care? What items have become your lockdown must-haves? <\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Obviously, our routines have changed considerably now that our homes have also become our workspaces. I recently indulged in some products to guide my new routine and restorative bath oils were top of the list.<\/p>\n<p>Now that there are no physical barriers between home and work, it\u2019s really important to have rituals to separate the two. For me, I decompress during my evening soak in the bath. I can take a deep breath, let go of the day and let those beautiful essential oils work their magic.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_does_your_typical_morning_skincare_routine_look_like_And_your_night-time_routine_Has_anything_changed_since_lockdown\"><\/span><strong>What does your typical morning skincare routine look like? And your night-time routine? Has anything changed since lockdown?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>In the morning, I am completely taken with the <a href=\"https:\/\/uk.ishga.com\/products\/seaweed-body-wash?_pos=1&amp;_sid=4069f02b1&amp;_ss=r\">Ishga body wash<\/a> \u2013 it\u2019s like the smell of the sea. I love natural fragrances because it\u2019s like a touch of nature\u2019s wellness without stepping foot outdoors.<\/p>\n<p>Since lockdown began, I have noticed that my skin has been more dehydrated. I\u2019ve been making a conscious effort to drink more water and use products which give a boost of hydration. At the moment I\u2019m using the <a href=\"https:\/\/uk.ishga.com\/products\/anti-oxidant-marine-face-cream?variant=28269655654477&amp;currency=GBP&amp;utm_medium=product_sync&amp;utm_source=google&amp;utm_content=sag_organic&amp;utm_campaign=sag_organic&amp;gclid=CjwKCAiA-_L9BRBQEiwA-bm5fsJvjrRqEDtWauaIlJNbDiEbvQEOEjDw4qOPM-aJvhdbfWrf9lYuwhoCg5kQAvD_BwE\">Ishga Marine Cream<\/a> and also loving the <a href=\"https:\/\/www.chanel.com\/en_GB\/fragrance-beauty\/skincare\/p\/by-category\/moisturisers\/hydra-beauty-creme-hydration-protection-radiance-p143030.html?gclid=CjwKCAiA-_L9BRBQEiwA-bm5foAVkKxzOk-6AmgQAREVpw_Fh8U0RbOKRe5TqpedJxcdteNTnODooRoCsM8QAvD_BwE#skuid-0143030\">Hydra Beauty Cr\u00e8me<\/a> from Chanel. I also couldn\u2019t talk about hydration without mentioning the <a href=\"https:\/\/www.sisley-paris.com\/en-GB\/black-rose-cream-mask-140000.html\">Sisley Black Cream Rose Mask<\/a>. It\u2019s great for giving the skin a real boost now that we\u2019re not getting as much exposure to the sun or spending as much time out in the fresh air.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_changes_would_you_like_to_see_in_the_beauty_industry_over_the_next_year_or_so\"><\/span><strong>What changes would you like to see in the beauty industry over the next year or so?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Over the next year or so, I would like to see the beauty industry move towards a more omni-channel approach. The Covid-19 pandemic has only accelerated the uptake of digital channels in the beauty industry and I think that harnessing these technologies is the single best way that beauty brands can continue to thrive in 2021 and beyond. One of the biggest challenges faced by the industry is the fact that many consumers do not experience their desired skincare results at home. Technology can help overcome this. By using a mix of digital channels and devices, beauty brands can find new ways to connect with their consumer at home, create a more personalised experience and, most importantly, educate customers on their individual skincare needs.<\/p>\n<p>Thank you, Wilma<\/p>\n<p>You can find her on social media here <a href=\"https:\/\/www.instagram.com\/cutitronics\">@Cutitronics<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":13023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,9835,10426],"tags":[9836,29],"class_list":["post-13021","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-stories","category-my-beauty-and-wellbeing","category-noindex","tag-my-beauty-and-wellbeing","tag-wellbeing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - 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