{"id":12847,"date":"2020-10-08T15:12:52","date_gmt":"2020-10-08T14:12:52","guid":{"rendered":"https:\/\/wowbeauty.co\/?p=12847"},"modified":"2021-05-25T10:57:41","modified_gmt":"2021-05-25T09:57:41","slug":"my-beauty-and-wellbeing-tanya-mya-shah","status":"publish","type":"post","link":"https:\/\/wowbeauty.co\/health-and-wellbeing\/my-beauty-and-wellbeing-tanya-mya-shah\/","title":{"rendered":"My Beauty and Wellbeing: Tanya Mya Shah"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1248px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\">\n<div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\">\n<div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\">\n<div class=\"fusion-text fusion-text-1\">\n<p>Welcome to this week\u2019s \u2018My Beauty and Wellbeing\u2019 story\u2026 this week we\u2019re sharing our interview with Tanya Mya Shah, Brand Director of Ayurvedic brand Urban Veda.<\/p>\n<p>We\u2019re all about holistic beauty and wellbeing and we love hearing about how other people are managing there\u2019s \u2013 for this series we\u2019re reaching out to some inspiring women and men to find out about their favourite products and practices- you know \u2026the things that enable them to be their best selves.<\/p>\n<p>There\u2019s a new story every Wednesday so watch this space and don\u2019t be shy to comment or volunteer to share your stories!<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\">\n<div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start\">\n<h4 class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion_builder_column_1_1 1_1 fusion-flex-column\"><span class=\"ez-toc-section\" id=\"First_of_all_tell_us_a_little_bit_about_yourself\"><\/span><strong>First of all, tell us a little bit about yourself<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<\/div>\n<\/div>\n<p>Hey! I\u2019m Tanya, Brand Director for Urban Veda, a beautiful Award-Winning skincare brand based on the holistic principles of Ayurveda. I joined the Founder about 4 years ago and have since been leading the brand &amp; team and have seen it grow from humble beginnings to a leading International Ayurvedic skincare brand. I grew up in Birmingham, spending most of my teenage years training in Indian classical dance and acting. I then moved to London for University and joined Deloitte as a graduate. I learnt a huge amount from my 6 years there from strategy and problem solving to leading teams and commercial awareness. This set me in good stead for my next big career change \u2013 moving to Urban Veda and applying my learnings to a whole new environment!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"Why_is_Ayurvedic_skincare_beauty_so_important_to_you_and_how_do_you_incorporate_it_into_your_life\"><\/span><strong>Why is Ayurvedic skincare &amp; beauty so important to you and how do you incorporate it into your life?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>My family are of Indian heritage so Ayurveda really is something that I grew up with and became aware of from a very young age. Treating skin concerns as not just an external issue but also as an indication of an internal balance has been my biggest takeaway. I would say that I incorporate Ayurvedic skincare and beauty into my life predominantly through rituals such as Garshana (dry brushing) and Abhayanga (self massage).<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_are_your_fave_skincare_ingredients\"><\/span><strong>What are your fave skincare ingredients?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I love essential oils, particularly Sandalwood as it is super soothing. I really appreciate the aromatherapeutic qualities of skincare as I believe they harness a calming, meditative power. I\u2019m also a big fan of hyaluronic acid and have been experimenting a lot with the range of acid ingredients too.<\/p>\n<h4><strong>What are your must-have skincare products? Apart from your own range, what is the last product that you purchased that you\u2019re loving?<img decoding=\"async\" class=\"alignright wp-image-12856 lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-300x300.jpg\" alt=\"\" width=\"400\" height=\"400\" \/><noscript><img decoding=\"async\" class=\"alignright wp-image-12856 lazyload\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-300x300.jpg\" alt=\"\" width=\"400\" height=\"400\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-66x66.jpg 66w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-100x100.jpg 100w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-200x200.jpg 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-300x300.jpg 300w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-400x400.jpg 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-470x470.jpg 470w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-500x500.jpg 500w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-550x550.jpg 550w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-600x600.jpg 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-700x700.jpg 700w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-768x768.jpg 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-800x800.jpg 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-912x912.jpg 912w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-1104x1104.jpg 1104w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-1200x1200.jpg 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-1472x1472.jpg 1472w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES4-1536x1536.jpg 1536w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/noscript><\/strong><\/h4>\n<p>Urban Veda \u2013 Reviving Toner is my current fave, I also love our Soothing Facial Polish, Radiance Day Cream and the Reviving Facial Oil.<\/p>\n<p>Our sister brand Ayumi has a beautiful range of skincare products too, I especially love the body washes.<\/p>\n<p>Apart from our own brands, I love:<\/p>\n<ul>\n<li>Pai skincare &#8211; Rosehip oil<\/li>\n<li>The Oskia Radiance Heat Mask is amazing<\/li>\n<li>Beauty Pie \u2013 mostly love the brand concept which I think is genius \u2013 still experimenting with all the products!<\/li>\n<\/ul>\n<h4><span class=\"ez-toc-section\" id=\"As_you_know_Wow_Beauty_is_committed_to_promoting_self-care_what_are_some_of_your_non-negotiable_self-care_rituals\"><\/span><strong>As you know Wow Beauty is committed to promoting self-care, what are some of your non-negotiable self-care rituals?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I would have to say taking time each day (even if it\u2019s only 5 minutes) to ground myself and reconnect to the earth. I am a Vata dosha type (which can often contribute to me forever feeling rushed off my feet) so it\u2019s super important to me to remain grounded through practicing meditation for 15 minutes (most) mornings with a cup of hot lemon water!<\/p>\n<p>I follow this with the practice of listing my intentions for the day. It helps me to organize, prioritise and stay focused.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_difference_has_experiencing_pandemic_life_made_to_how_you_practise_self_care_What_items_and_practices_have_helped_to_get_you_through_lockdown\"><\/span><strong>What difference has experiencing pandemic life made to how you practise self care? What items and practices have helped to get you through lockdown?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I think, like many, I was forced to slow down and take a step back at the life I had been living prior to Covid. I realised how easy it is to run off adrenaline and not prioritise your own needs sometimes. In place of commuting for an hour to work, I<img decoding=\"async\" class=\"alignleft wp-image-12857 size-medium lazyload\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" data-src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-300x300.jpg\" alt=\"tanya\" width=\"300\" height=\"300\" \/><noscript><img decoding=\"async\" class=\"alignleft wp-image-12857 size-medium lazyload\" src=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-300x300.jpg\" alt=\"tanya\" width=\"300\" height=\"300\" srcset=\"https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-66x66.jpg 66w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-100x100.jpg 100w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-200x200.jpg 200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-300x300.jpg 300w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-400x400.jpg 400w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-470x470.jpg 470w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-500x500.jpg 500w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-550x550.jpg 550w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-600x600.jpg 600w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-700x700.jpg 700w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-768x768.jpg 768w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-800x800.jpg 800w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-912x912.jpg 912w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-1104x1104.jpg 1104w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-1200x1200.jpg 1200w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-1472x1472.jpg 1472w, https:\/\/wowbeauty.co\/wp-content\/uploads\/2020\/10\/FINAL-TANYA-IMAGES5-1536x1536.jpg 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/noscript> would use this time to practice my \u2018slow morning\u2019 ritual: lemon water, meditate, watering my plants &amp; vegetables, journaling whilst listening to some calming music.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_is_your_typical_daily_skin-care_routine_like_Has_anything_changed_since_lockdown\"><\/span><strong>What is your typical daily skin-care routine like? Has anything changed since lockdown?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>So I\u2019m really lucky in that I have no major skin concerns; however as I enter my 30s, I am looking to boost hydration where and when is possible! I start the morning with the Radiance Facial Wash and then the Reviving Toner (it\u2019s so hydrating and glowy). I then follow with a Radiance Day Cream (really lovely and lightweight and smells divine). I definitely used more face masks during lockdown as I had more time \u2013 so I experimented with a lot of different brands which was fun!<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_changes_or_developments_would_you_like_to_see_in_the_beauty_landscape_over_the_next_year\"><\/span><strong>What changes or developments would you like to see in the beauty landscape over the next year.<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>Transparency for sure- I think it\u2019s really important that we know who is behind a brand and what they are advocating. I\u2019ve seen Indie beauty brands grow in popularity over the last 5 years and are challenging some of the bigger beauty brands to be more transparent too which is amazing. I think a big area of change and development is in packaging \u2013 sustainability is not a trend, it\u2019s a movement that is here to stay and we need to evaluate how we can drive more environmentally friendly products in the future.<\/p>\n<h4><span class=\"ez-toc-section\" id=\"What_have_you_discovered_about_yourself_this_year_that_has_surprised_you\"><\/span><strong>What have you discovered about yourself this year that has surprised you?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h4>\n<p>I think more than anything I have discovered my love of (Urban) gardening! I love tending to the herbs and vegetables that I planted on my roof terrace at the beginning of lockdown. Watching the plants grow and change has been so therapeutic and has really supported my mental wellbeing throughout the pandemic.<\/p>\n<p>Thank you, Tanya<\/p>\n<\/div><div class=\"fusion-text fusion-text-2\"><p><strong>Here&#8217;s our Founders Talk interview with Tanya talking about Urban Veda<\/strong><\/p>\n<\/div><div class=\"fusion-video fusion-youtube\" style=\"--awb-max-width:600px;--awb-max-height:360px;\"><div class=\"video-shortcode\"><lite-youtube videoid=\"3jhL71JRbOU\" class=\"landscape\" params=\"wmode=transparent&autoplay=1&amp;enablejsapi=1\" title=\"YouTube video player 1\" data-button-label=\"Play Video\" width=\"600\" height=\"360\" data-thumbnail-size=\"auto\" data-no-cookie=\"on\"><\/lite-youtube><\/div><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":20,"featured_media":12855,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[33,9835,25],"tags":[9856,9836,730,9857,1195,29,353],"class_list":["post-12847","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-stories","category-my-beauty-and-wellbeing","category-health-and-wellbeing","tag-ayurveda","tag-my-beauty-and-wellbeing","tag-selfcare","tag-tanya-mya-shah","tag-urban-veda","tag-wellbeing","tag-wellness"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v26.5 (Yoast SEO v26.5) - 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